 The 90-minute sessions will begin at 11:30 a.m. and wrap up
at 1 p.m. on the last Wednesday of each month.
The purpose of the meetings is to add greater value for business
and property owners through the leadership of a team of trusted
adviser professionals. The series is to educate on broader issues
affecting business and to share business-building concepts.
Each meeting will have a different theme or point of interest.
Discussions will include sharing knowledge of one another's
professional disciplines, brainstorming on business challenges and
reviewing case studies.
The meetings are being sponsored by Main Street Lincoln and the
Jacy Group.
Mike Simonson, Main Street Lincoln board member and chair of its
Economic Restructuring Committee, is directing the project.
___
April
Retail Visioning -- How do you stack up?
As retailers, you want -- and need -- to have the best-looking
store possible in order to attract and retain customers, thus
generating reoccurring revenues. We live in a very visual world.
Having good marketing to reach customers and good customer service
to take care of them is extremely important. With an honest "gut
check," even a really good store can become a little bit better with
this assessment.
May
7 Steps to Small Business Marketing ... Practiced effectively,
marketing is simply a system.
While this may be hard for some business owners to come grips
with, leaning instead toward marketing as "a strange form of
creative voodoo thinking," marketing is not only a system, it may be
the most important system in any business. Marketing is getting
someone who has a need, to know, like and trust you.
Here you will learn the seven core steps that make up a simple,
effective and affordable marketing system. Businesses that
appreciate and implement this approach to marketing grow in a
consistent and predictable manner.
June
Attracting "PERFECT" Customers: The Power of Strategic
Synchronicity
By Stacey Hall and Jan Brogniez
This workshop provides tips for transforming any business into an
irresistible magnet for attracting and retaining perfect customers,
as well as employees, vendors and other stakeholders.
July
Crucial Conversations ... Tools for talking when stakes are high
By Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler
Relationships are the priority of
life, and conversations help us care for our relationships with
talking and listening. The quality of your life comes out of the
quality of your dialogues and conversations. This summary describes
how anyone can master the skills of crucial conversations at home,
work and play. In this workshop you will learn:
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How to prepare for
high-stakes situations with a proven technique.
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How to transform
anger and hurt feelings into powerful dialogue.
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How to make it
safe to talk about almost anything.
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How to be
persuasive, not abrasive.
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How new techniques, skills and tools
work together to enable successful crucial conversations.
August
Crucial Confrontations ... Tools for resolving broken promises,
violated expectations and bad behavior
Behind the problems that regularly
plague families, teams and organizations are individuals who either
can't or won't deal with failed promises. The reason is that they're
afraid to talk face to face about difficult but important issues,
and as their fear of confrontation prevents them from resolving
these issues, simple problems grow into chronic problems.
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In this session you will learn:
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How to master your
emotions.
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How to describe
problems in ways that don't cause defensiveness.
-
How to motivate
others without using threats.
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How to deal with
violated expectations without harming relationships.
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How to talk to
your direct reports face to face when they don't live up to a
commitment.
-
How to help others want to take action.
September
7 Steps to Exit Your Business
When owners begin thinking about exiting their business or planning
the process, two streams of thought begin to converge. The first
stream is a feeling that you want to do something besides go to work
every day. Either you would like to be someplace else, doing
something else, or you simply no longer get the same kick out of
doing what you are doing. Armed with the proper tools, advisers and
time, you optimize your chance for leaving your business in style.
October
Effective Planning (1-page planner) ... 2014 is closer than you
think!
A business owner's vision should be its lighthouse -- a
well-defined view of what it wants to be and is striving to achieve.
Critical to this vision is that it reflects the goals of the
business owners.
Your strategy is only as good as
your ability to execute on it. Rhythm makes your strategy abundantly
clear to your team so it can be the directional anchor to decide
your annual and quarterly priorities.
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Big, hairy,
audacious goal
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Brand promise
-
3- to 5-year
winning moves
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3- to 5-year key
thrusts
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Core values
November
Sales Targets & Measure the Effectiveness of Each Channel and
Sales Resource
Sales targets are established to motivate performance toward a
business objective. Targets should communicate to and be accepted by
the key people operating in each sales channel. Performance is then
tracked ongoing to determine progress. This session will discuss the
process and deliverables to ensure growth.
December
"Getting Naked" -- A business fable about shedding the 3 fears
that sabotage clients' loyalty
By Patrick Lencioni
This session will discuss the
remarkable story of a management consultant who is trying
desperately to merge two firms with very different approaches to
serving clients. In the process we will learn:
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How to build
deeper and longer-lasting relationships with your customers and
clients.
-
How to make your
relationships in business and in life more authentic and
fruitful.
-
How to develop
higher levels of client loyalty and intimacy than your
competitors ever imagined.
-
How to benefit from becoming more
vulnerable.
For more information, contact Bill Hoagland,
executive director of Main Street Lincoln, at 217-732-2929.
[Text from file received from
Main Street Lincoln]
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