|  Hoagland instituted a seminar series called "Square Talk" that takes 
			place the last Wednesday of each month at the Main Street Lincoln 
			offices. Main Street Lincoln is dedicated to preserving and revitalizing 
			the historic district of downtown Lincoln. Hoagland, who was 
			appointed executive director in December 2012, brings to the job a 
			long and rich history of running nationally known businesses in 
			telecommunications and the arts. He has also been a successful 
			athletic coach at Lincoln College.  Hoagland's idea of a seminar series to help businesses thrive and 
			grow comes directly from his own company, the Jacy Group, a business 
			development consultancy that he founded several years ago. His 
			intent was to make his extensive knowledge, garnered over the last 
			25 years in business, available to business owners.  
			 As Hoagland explains it, "the Jacy Group helps entrepreneurs 
			understand the fundamentals of running a great business, grow that 
			business, and in the process take control of the business and their 
			lives."  The current focus of Main Street Lincoln -- along with Lincoln 
			Mayor Keith Snyder, the city of Lincoln and its Historic 
			Preservation Commission, with the support of the Lincoln/Logan 
			County Chamber of Commerce and the Lincoln & Logan County 
			Development Partnership -- is to revitalize downtown Lincoln, a goal 
			that will benefit the entire community.  One part of this focus is the Square Talk series, which Hoagland 
			began in April. The first three meetings focused on helping 
			retailers present their businesses in the best possible light, 
			marketing their businesses, and attracting customers and employees 
			who will ensure their success.  The current quarter began with what Hoagland calls "Crucial 
			Conversations." "We all face the almost daily need to have an important 
			conversation about our businesses or even on a personal level," he 
			said.  A crucial conversation may be between two people, or in a group 
			setting among employees, or even between a business owner and 
			customers. The most important starting point, according to Hoagland, 
			is to produce a safe environment where a crucial conversation can 
			take place. Without the safe environment, those taking part can feel 
			uneasy and in one way or another, drop out of the conversation.  
			 The person responsible for facilitating the crucial conversation 
			must ensure that the participants feel comfortable enough to speak 
			what is in their heart. Hoagland stressed this issue several times. 
			Speaking from the heart ensures that what is important to a person, 
			what they really want, gets said. If a comfortable, trusting 
			atmosphere is not in place, people can feel threatened and nothing 
			constructive will occur.  Hoagland discussed the signs of a conversation that is going off 
			the rails and what to look for in the conduct of the participants. 
			When the signs are there that a conversation is no longer focused on 
			the important issue, the situation must be turned around.  
			[to top of second column] | 
 
			 Hoagland was quick to point out that a crucial conversation is 
			not just a business tool. "The techniques used to ensure that a crucial conversation takes 
			place successfully can be used in personal relationships," he said.
			 Square Talk is not just Bill Hoagland standing in front of an 
			audience giving a lecture. He wants and encourages participants to 
			tell their stories and see how the techniques he brings to the 
			discussion can be used in a practical way. His mission is to give a 
			path for the attendees to attain their goals and give them the tools 
			to use in crucial and sometimes stressful situations. When the tools 
			are mastered, a person can move to action and get the desired 
			results. The 90-minute Square Talk sessions are offered by Hoagland and 
			Main Street Lincoln on the last Wednesday of each month from 11:30 
			a.m. to 1 p.m. at the Main Street Lincoln office, upstairs at 101 
			1/2 S. Kickapoo, Suite 13.  The next session will be Aug. 28 and is entitled "Crucial 
			Confrontations."  Does an hour and a half sound like a long time to sit? Well, you 
			will find that the session flies by as this engaging business 
			educator provides information vital to business owners. 
			 Coming up in August: "Crucial Confrontations"Tools for resolving broken promises, violated expectations and 
			bad behavior
 Behind the problems that regularly plague families, teams and 
			organizations are individuals who either can't or won't deal with 
			failed promises. The reason is that they're afraid to talk face to 
			face about difficult but important issues, and as their fear of 
			confrontation prevents them from resolving these issues, simple 
			problems grow into chronic problems. In this session you will learn: 
				
				How to master your 
				emotions.
				How to describe 
				problems in ways that don't cause defensiveness.
				How to motivate 
				others without using threats.
				How to deal with 
				violated expectations without harming relationships.
				How to talk to 
				your direct reports face to face when they don't live up to a 
				commitment.
				How to help others want to take action. You may contact the Main Street Lincoln office at 217-732-2929 
			for more information. 
[By
CURT FOX] 
			To find out about 
			programs planned for the remainder of the year, see the news release 
			from this spring:  |