|  "Lime is made of calcium carbonate, which is also an ingredient in 
			cement, so farmers feared using it. They thought it would make the 
			soil hard," said Robert Hoeft, U of I Extension director in the 
			College of Agricultural, Consumer and Environmental Sciences. 
			According to Hoeft, the use of lime is just one example from the 
			past 100 years of the value of Extension, whose mission is to bring 
			research-based information to the public. Hybrid corn was another 
			example. "The process to produce hybrid corn was created by university 
			scientists and passed on to companies to grow and market the seed to 
			farmers. Extension played a large part in getting farmers to adopt 
			the use of hybrid seed by establishing demonstration plots in 
			farmers' fields. Planting these demonstration plots near 
			well-traveled roads gave farmers the opportunity to visit them to 
			observe the difference in disease pressure and ultimately yield 
			between open-pollinated and hybrid corn," Hoeft said. 
			 In the mid-1930s, many farm families, unlike their city 
			neighbors, did not have access to electricity. The combined effort 
			of county Extension staff and local citizens to create rural 
			electric cooperatives eventually brought electricity to all of rural 
			America. In later years, Extension also assisted local leadership in 
			organizing rural water systems. Today Extension staff members are 
			working with companies to expand high-speed Internet systems to 
			rural areas. Although Extension's roots are in the rural agricultural 
			community, Hoeft said it has spread to urban areas of the state. "Major efforts are being expended to improve the diets of 
			Illinois residents in both rural and urban areas -- diets that will 
			help reduce health problems associated with obesity, including 
			diabetes and heart disease," he said. Hoeft said that food deserts -- areas in which people do not have 
			access to a full-service grocery store -- are problematic in both 
			rural and urban settings. "Often they lack transportation to the store," he said. One way Extension is addressing the problem in the East St. Louis 
			area is by leasing a bus one day per month to transport people from 
			the food desert area to a grocery store and by providing them 
			education as they travel to the store about how to buy healthy food. 
			 
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			"On the trip back, Extension specialists provide education on how 
			to process and store the food that they bought," Hoeft said. 
			"Without this program, many of these people would have to purchase 
			groceries in a convenience store that doesn't carry fresh fruits and 
			vegetables. There are also some rural counties where people have to 
			drive 60 miles to get to a grocery store. They have to shop at gas 
			station convenience stores. We're trying to address that problem," 
			he said.The number of specialists per county may be fewer today than in 
			the 1980s, but technology has allowed Extension to adapt and 
			increase its reach. Demonstrations are still an important component, 
			but now they can be distributed via the Internet, Hoeft said. "Today people want information faster," he said. "Extension's 
			farmdoc website and its new mobile app is an example of how 
			Extension responded to farmers so that they can get information when 
			and where they want it. With a webinar, we can take a presentation 
			or demonstration right into their home. People can watch it at their 
			leisure, or if they watch it while it's being broadcast live, they 
			can type a question and get an answer from the presenter in real 
			time." 
			 Hoeft calls today's Extension specialists rock stars. "We just need more of them to be able to listen to the public and 
			find out their needs so that we can conduct research to address 
			those problems," he said. "Right now about 10 percent of our faculty 
			in the College of ACES have an Extension component to their 
			position. We're working with other colleges at U of I and other 
			agencies to bring their expertise to our audiences," he said. Extension units throughout Illinois are currently celebrating the 
			100th anniversary of the 1914 signing of the Smith-Lever Act that 
			established Cooperative Extension Services. A centralized 
			interactive website has been created with photos, Extension 
			highlights, a 100-years game and Pinterest accounts. The site 
			welcomes people to upload photos and comments to help document the 
			100-year legacy of University of Illinois Extension. Visit
			
			web.extension.illinois.edu/100yrs. "Those who were active in those first years of Extension in 1914 
			would be amazed at where we are today," Hoeft said. "And I can't 
			begin to envision where we'll be 100 years from now. 
            [Text from 
			
			news release posted by
			University of 
			Illinois Extension] |